Business Development
The Science of Sales and Marketing
Q. What is the most common cause of business failure?
The most elementary factor that determines product failure or success is the time taken to view the full marketing picture, i.e. to identify the likely successes and pitfalls.
Q. Business Development in three words?
Think > Check > Plan.
Bows Arrows Targets
Q. What factors can affect business results?
Many factors can impact business results but the most common issues that fall under the radar include seasonality; distribution; economic down-turns; pandemics; manufacturing issues; supply failures; financing; advertising and people. i.e. personnel, partners, associates, customers and our own personality.
Business Development includes planning for the manic beginnings, the levelling out of trade and the gradual death of a product line. Marketing incorporates tools and techniques to revive products and services to maximise viability, lengthen longevity and squeeze every drop of value added income and savings from the pot.
The Business Plan
When launching products and services globally or locally, no launch system is the same so we will not enter into a partnership without a business marketing plan.
Don't worry, we will write it!
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Feasibility?
Establishing if a concept is feasible is an essential part of product launches and relaunches. What we think is a fantastic idea (sadly) after some investigation can turn up a lemon.
Strategy
Essential from the beginning to ongoing success, planning includes product development, sales tactics, methods engineering, warehousing, distribution, personnel and financing.
Let's Go
We have considered our product viability, financing and the best strategy to put in place; we have sourced our personnel and partners, now we put the plan into action!
